I ask this all the time not only to myself but to others and it's interesting especially when it comes down to someone wanting something that is above the average above the norm. In a competitive market and world, you have to be willing to go to a place that others won't go to and beyond, that's what this saying resonates so much ...If you want something you've never had, then you've got to do something you've never done.
Its the only way.... don't be afraid to go all in no matter what to advance. Stay Inspired .